Social gaming on a Jumbotron
Posted by: eolvera, in Customer Experience, Fun Stuff, Speech Industry
That’s right. How many times have you been outside and saw one of those humongous ad displays telling you about the next great thing since sliced bread? Well, what if you could now interact with those displays, and not only that, but even be able to play with other bystanders!
I’ve seen similar things in shopping centers where an overhead projector displays ads on the floor with which kids can interact. For example, a sports brand may display a soccer ball within the projected image and kids start to kick the ball around the ad in an attempt to score a goal.
But this is the first time I’ve heard about someone taking that to the next level by targeting to adults and allowing them to interact with it using any cell phone!
Megaphone has created this innovative way to engage crowds and let them interact with advertisements. As I mentioned, all you need is a cell phone which then becomes a game controllers you can then use to shoot other players or fire weapons at space-alien attackers while seeing their own phone avatar along with those of other players. Some games are played with your telephone keypad while some others are controlled with your voice. Sweet!
As you can see in the videos below, the games have a certain ‘retro’ vibe which makes them very appealing and reflect the simplicity of the game, making it easy for anyone to join in.
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