Hello, this is your medication. Have you forgotten about me?
Posted by: eolvera, in Customer Experience, Multimodality, Speech Industry, Tools
Outbound calling (meaning automated phone calls that go out to specific individuals) is a very profitable business that thrives at times such as this one when companies need to reach more consumers yet want to reduce the costs of making those calls since most of the time they are nothing more than the equivalent of “phone spam”.
Therefore, I’ve never been a big fan of these types of services, except for those situations where I know we’re adding value to the conversation. Those situations where we’re providing a benefit to consumers, particularly in win-win scenarios where both parties benefit from the interaction.
One product/service I recently found out about that does exactly that is GlowCaps Connect. GlowCaps are electronic pill caps that use some very clever means to ensure patients take their medicine at the times and frequency that they should.
So picture this. If you know someone that needs to manage a chronic disease like diabetes or depression, daily medications are essential for their well being. What this device does is that every day, at the prescribed time, the GlowCap uses a myriad of modalities to remind users and attract their attention. For example, it may flash a visual reminder which is followed by sound if the bottle is not opened within the first hour. If the patient still doesn’t open the bottle, then the cap triggers a phone call to remind them and can even send weekly updates to friends and family as well as send reports to the patient’s doctor with a monthly summary of the bottle’s activity.
So, to summarize, better prescription handling which can be rewarded with coupons and incentives, better healthcare management with the doctor, and an opportunity for pharmacies to handle automatic refills. Those are the types of calls I wouldn’t mind at dinner time.
Entries (RSS)